Apple Launch Campaigns

Through Magnit Global, I worked as a contract photographer supporting Apple Inc. on multiple productions, capturing media shot on pre-release versions of the iPhone and iPad to demonstrate the capabilities of their new hardware for product launches. A highlight from these productions was the selection of three time-lapses to showcase the new time-lapse feature introduced with iOS 8, first on the iPhone 6 (Sept 2014) and later on the iPad Air 2 (Oct 2014). The time-lapses were featured in product announcements, digital media, and in-store demos, receiving positive feedback from Apple’s top executives.